Go read it, I'll wait...
Now here's Bing's...oh wait, no, it's here
Here are the important things to keep in mind:
- Is it something you can read and understand?
- Are there tools that put you in control?
- Are paths and tools to reclaim, erase or obfuscate your information provided?
Stop buying into headline grabbing hysterics and hypocrites PR campaigns (I'm looking at you Murdoch and Microsoft). Stop signing contracts without reading them.